{"id":269,"date":"2026-05-15T19:14:19","date_gmt":"2026-05-15T17:14:19","guid":{"rendered":"https:\/\/gorankostic.com\/blog\/?p=269"},"modified":"2026-05-15T19:14:19","modified_gmt":"2026-05-15T17:14:19","slug":"multi-step-funnel-tracking","status":"publish","type":"post","link":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/","title":{"rendered":"Multi-Step Funnel Tracking"},"content":{"rendered":"\n

Multi-Step Funnel Tracking<\/h2>\n\n\n\n

Excerpt:<\/strong>
Multi-step funnel tracking prati korisnika kroz vi\u0161e faza pre finalne konverzije, kao \u0161to su pregled sadr\u017eaja, dodavanje u korpu, po\u010detak checkout-a i kupovina. Ovakav pristup poma\u017ee da se precizno vidi gde korisnici odustaju i koji deo procesa treba tehni\u010dki ili marketin\u0161ki unaprediti.<\/p>\n\n\n\n

Blog \u010dlanak:<\/strong><\/p>\n\n\n\n

Multi-step funnel tracking je va\u017ean zato \u0161to finalna konverzija retko nastaje iz jednog koraka. Korisnik obi\u010dno prolazi kroz vi\u0161e faza pre nego \u0161to po\u0161alje formu, izvr\u0161i kupovinu, zaka\u017ee poziv ili zavr\u0161i neku drugu va\u017enu akciju.<\/p>\n\n\n\n

Kod e-commerce sajta tipi\u010dan funnel mo\u017ee uklju\u010diti PageView, ViewContent, AddToCart, InitiateCheckout i Purchase. Svaki od ovih doga\u0111aja pokazuje jedan deo korisni\u010dkog puta i poma\u017ee da se razume kako posetioci prelaze od interesovanja do kupovine.<\/p>\n\n\n\n

Ako se prati samo Purchase event, dobija se nepotpuna slika. Mo\u017ee se videti koliko je kupovina ostvareno, ali ne i gde je proces izgubio potencijalne kupce. Problem mo\u017ee biti na stranici proizvoda, u korpi, na checkout-u, kod pla\u0107anja ili u tehni\u010dkom trackingu.<\/p>\n\n\n\n

Dobar funnel tracking mora imati jasno definisane evente. AddToCart treba da se \u0161alje kada korisnik zaista doda proizvod u korpu, InitiateCheckout kada stvarno u\u0111e u checkout proces, a Purchase tek kada je porud\u017ebina validno kreirana ili potvr\u0111ena.<\/p>\n\n\n\n

Va\u017ean deo je redosled doga\u0111aja. Ako se InitiateCheckout \u0161alje pre AddToCart-a, ako se Purchase pojavi bez prethodnog korisni\u010dkog toka ili ako se AddToCart \u0161alje na svako u\u010ditavanje proizvoda, podaci ne\u0107e imati realnu analiti\u010dku vrednost.<\/p>\n\n\n\n

Kod modernih sajtova, funnel tracking \u010desto zavisi od JavaScript logike. AJAX korpa, dinami\u010dki checkout, popup forme i single-page elementi mogu zahtevati posebne event listenere. Nije dovoljno pratiti samo URL promene ako se klju\u010dne akcije de\u0161avaju bez reload-a stranice.<\/p>\n\n\n\n

Parametri doga\u0111aja su jednako va\u017eni kao i sam event. Product ID, content name, vrednost korpe, valuta, koli\u010dina, order ID i status korisni\u010dkog koraka omogu\u0107avaju da se funnel analizira detaljnije, a ne samo kao zbir osnovnih brojeva.<\/p>\n\n\n\n

Multi-step tracking poma\u017ee u otkrivanju tehni\u010dkih problema. Ako veliki broj korisnika doda proizvod u korpu, ali InitiateCheckout event gotovo ne postoji, mogu\u0107e je da postoji problem sa checkout dugmetom, tracking logikom, mobilnim prikazom ili stvarnim korisni\u010dkim iskustvom.<\/p>\n\n\n\n

Podaci iz funnel-a treba da se porede sa backend sistemom. WooCommerce, CRM, payment gateway ili interna baza daju dodatni kontekst i poma\u017eu da se razlikuje stvarni pad korisnika od gre\u0161ke u merenju.<\/p>\n\n\n\n

Multi-step funnel tracking omogu\u0107ava ozbiljnije razumevanje marketing performansi. Kada se svaki korak meri pravilno, lak\u0161e je optimizovati kampanje, pobolj\u0161ati korisni\u010dki tok i re\u0161iti konkretne ta\u010dke na kojima potencijalne konverzije nestaju.<\/p>\n","protected":false},"excerpt":{"rendered":"

Multi-step funnel tracking prati korisnika kroz vi\u0161e faza pre finalne konverzije, kao \u0161to su pregled sadr\u017eaja, dodavanje u korpu, po\u010detak checkout-a i kupovina. Ovakav […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[],"class_list":["post-269","post","type-post","status-publish","format-standard","hentry","category-tracking-analytics","category-tracking-and-analytics"],"yoast_head":"\nMulti-Step Funnel Tracking - Goran Kostic Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Multi-Step Funnel Tracking\" \/>\n<meta property=\"og:description\" content=\"Multi-step funnel tracking prati korisnika kroz vi\u0161e faza pre finalne konverzije, kao \u0161to su pregled sadr\u017eaja, dodavanje u korpu, po\u010detak checkout-a i kupovina. Ovakav […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/\" \/>\n<meta property=\"og:site_name\" content=\"Goran Kostic Blog\" \/>\n<meta property=\"article:published_time\" content=\"2026-05-15T17:14:19+00:00\" \/>\n<meta name=\"author\" content=\"WebixDesign\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WebixDesign\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/\"},\"author\":{\"name\":\"WebixDesign\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f800bfa90359ff9d2204020d58099c8\"},\"headline\":\"Multi-Step Funnel Tracking\",\"datePublished\":\"2026-05-15T17:14:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/\"},\"wordCount\":459,\"commentCount\":0,\"articleSection\":[\"TRACKING & ANALYTICS\",\"Tracking and Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/\",\"url\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/\",\"name\":\"Multi-Step Funnel Tracking - Goran Kostic Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/#website\"},\"datePublished\":\"2026-05-15T17:14:19+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f800bfa90359ff9d2204020d58099c8\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/2026\\\/05\\\/15\\\/multi-step-funnel-tracking\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Multi-Step Funnel Tracking\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/\",\"name\":\"Goran Kostic Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/#\\\/schema\\\/person\\\/0f800bfa90359ff9d2204020d58099c8\",\"name\":\"WebixDesign\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g\",\"caption\":\"WebixDesign\"},\"sameAs\":[\"https:\\\/\\\/gorankostic.com\\\/blog\"],\"url\":\"https:\\\/\\\/gorankostic.com\\\/blog\\\/author\\\/webixdesign\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Multi-Step Funnel Tracking - Goran Kostic Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/","og_locale":"en_US","og_type":"article","og_title":"Multi-Step Funnel Tracking","og_description":"Multi-step funnel tracking prati korisnika kroz vi\u0161e faza pre finalne konverzije, kao \u0161to su pregled sadr\u017eaja, dodavanje u korpu, po\u010detak checkout-a i kupovina. Ovakav […]","og_url":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/","og_site_name":"Goran Kostic Blog","article_published_time":"2026-05-15T17:14:19+00:00","author":"WebixDesign","twitter_card":"summary_large_image","twitter_misc":{"Written by":"WebixDesign","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/#article","isPartOf":{"@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/"},"author":{"name":"WebixDesign","@id":"https:\/\/gorankostic.com\/blog\/#\/schema\/person\/0f800bfa90359ff9d2204020d58099c8"},"headline":"Multi-Step Funnel Tracking","datePublished":"2026-05-15T17:14:19+00:00","mainEntityOfPage":{"@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/"},"wordCount":459,"commentCount":0,"articleSection":["TRACKING & ANALYTICS","Tracking and Analytics"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/","url":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/","name":"Multi-Step Funnel Tracking - Goran Kostic Blog","isPartOf":{"@id":"https:\/\/gorankostic.com\/blog\/#website"},"datePublished":"2026-05-15T17:14:19+00:00","author":{"@id":"https:\/\/gorankostic.com\/blog\/#\/schema\/person\/0f800bfa90359ff9d2204020d58099c8"},"breadcrumb":{"@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/gorankostic.com\/blog\/2026\/05\/15\/multi-step-funnel-tracking\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/gorankostic.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Multi-Step Funnel Tracking"}]},{"@type":"WebSite","@id":"https:\/\/gorankostic.com\/blog\/#website","url":"https:\/\/gorankostic.com\/blog\/","name":"Goran Kostic Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/gorankostic.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/gorankostic.com\/blog\/#\/schema\/person\/0f800bfa90359ff9d2204020d58099c8","name":"WebixDesign","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b4c4d73af3b6d4c23d5191555e82cdc78a86604f69eae8d2c3d23e45d3967c5?s=96&d=mm&r=g","caption":"WebixDesign"},"sameAs":["https:\/\/gorankostic.com\/blog"],"url":"https:\/\/gorankostic.com\/blog\/author\/webixdesign\/"}]}},"_links":{"self":[{"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/posts\/269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/comments?post=269"}],"version-history":[{"count":1,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions"}],"predecessor-version":[{"id":270,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/posts\/269\/revisions\/270"}],"wp:attachment":[{"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/media?parent=269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/categories?post=269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gorankostic.com\/blog\/wp-json\/wp\/v2\/tags?post=269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}